How do you make zero waste tangible at neighborhood level—without moralising, and without losing people along the way? Together with the District Office of Reinickendorf, we developed RE:DORF: a new public-facing brand and communication platform that translates zero-waste principles into everyday action. In its first phase, the campaign reached 2.3 million contacts in public space, grew its Instagram community by +53%, and activated residents across multiple Reinickendorf neighborhoods through OOH, local events, and digital formats.

Naming, Branding, Campaign, Social Media, Activations, Behavioral Design, Events